Privacy policy

Our privacy policy

This is the privacy policy of Infographics UK Ltd. In this document, “we”, “our”, or “us” refer to Infographics a company registered in Scotland registration number SC089526 with registered office at 3 Hill Street South Lane, Edinburgh, EH2 3AE


Data Protection Legislation means:

(i) General Data Protection Regulation (“GDPR”), the Law Enforcement Directive (“LED”) and any applicable national implementing Laws as amended from time to time

(ii) the DPA 2018 to the extent that it relates to processing of personal data and privacy;

(iii) all applicable Law about the processing of personal data and privacy;

Controller, Processor, Data Subject, Personal Data, Data Protection Officer take the meaning given in the GDPR.

1. General Information

This privacy policy covers all services, applications and platforms.

The policy describes how Infographics collects and processes information that we collect from you, or that you provide to us. It covers information that could identify you (“personal information”) and information that could not. In the context of the law and this notice, “process” means collect, store, transfer, use or otherwise act on information. It tells you about your privacy rights and how the law protects you.

We are committed to protecting your privacy and the confidentiality of your personal information. Our policy is not just an exercise in complying with the law, but a continuation of our respect for you and your personal information.

We undertake to preserve the confidentiality of all information you provide to us and hope that you reciprocate.

Our policy complies with the Data Protection Act 2018 (Act) to the extent that it relates to processing of personal data and privacy and all applicable Data Protection Legislation about the processing of personal data and privacy.

The law requires us to tell you about your rights and our obligations to you in regard to the processing and control of your personal data. We do this now, by requesting that you read the information provided at

Except as set out below, we do not share, or sell, or disclose to a third party, any information collected through our website or application software.

2. Data Protection Officer

We have appointed a data protection officer (DPO) who is responsible for ensuring that our policy is followed.

If you have any questions about this privacy policy, including any requests to exercise your legal rights, our data protection officer can be contacted at

3. Personal Data we may retain and process as a Data Controller

We may collect, use, store and transfer different kinds of personal data about you. We have collated these into groups as follows:

  • Your identity includes information such as first name, last name, title, date of birth, and other identifiers that you may have provided at some time.
  • Your contact information includes information such as billing address, delivery address, email address, telephone numbers and any other information you have given to us for the purpose of communication or meeting. If you use a registration form, Infographics will collect the information you provide, which consists of your first and last name, email and social media addresses, telephone numbers, location (country, state/province, city), company name, job title and role, department and function, current relationship to Infographics, and your company’s industry.
  • Your financial data includes information such as your bank account and payment card details.
  • Transaction data includes details about payments or communications to and from you and information about products and services you have purchased from us. This can include conversation data that you may initiate or enable such as through the chat functionalities on Infographics websites or other Infographics web presences, through contact forms, emails, or by telephone.
  • Technical data includes your internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our websites.
  • Your profile includes information such as your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
  • Marketing data includes your preferences in receiving marketing from us; communication preferences; responses and actions in relation to your use of our services. For marketing-related communications such as emails and phone calls, Infographics will only provide you with such information after you have opted in, if legally required, and provide you the opportunity to opt out if you do not want to receive further marketing-related communications. You can also opt out of marketing-related communications at any time by emailing
  • Aggregated Data We may aggregate anonymous data such as statistical or demographic data for any purpose. Anonymous data is data that does not identify you as an individual. Aggregated data may be derived from your personal data but is not considered personal information in law because it does not reveal your identity. For example, we may aggregate profile data to assess interest in a product or service. However, if we combine or connect aggregated data with your personal information so that it can identify you in any way, we treat the combined data as personal information, and it will be used in accordance with this privacy notice.

4. Sensitive Personal Data Collection

Special personal information is data about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data. It also includes information about criminal convictions and offences. We do not collect any special personal information about you.

5. If you do not provide personal information we need

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform that contract. In that case, we may have to stop providing a service to you. If so, we will notify you of this at the time.

6. The bases on which we retain and process information about you

The law requires us to determine under which of six defined bases we process different categories of your personal information, and to notify you of the basis for each category.  If a basis on which we process your personal information is no longer relevant then we shall immediately stop processing your data. If the basis changes then if required by law we shall notify you of the change and of any new basis under which we have determined that we can continue to process your information. Infographics may hold your personal information for the permitted purposes stated and for as long as is necessary for these purposes. Infographics uses industry procedures to keep personal data as safe and secure as possible and to protect against loss, unauthorised disclosure, or access.

7. Information we process because we have a contractual obligation

When an individual creates an account on our website, buys a product or service from us, or otherwise agrees to our terms and conditions, a contract is formed between you and us. To carry out our obligations under that contract we must process the information you give us. Some of this information may be personal information.

We may use it to:

  • verify your identity for security purposes
  • sell products to you
  • provide you with our services
  • provide you with suggestions and advice on products, services and how to obtain the most from using our website

We process this information on the basis there is a contract between us, or that you have requested we use the information before we enter a legal contract. We shall continue to process this information until the contract between us ends or is terminated by either party under the terms of the contract.

When an organisation purchases a licence to use Infographics’ business software, Infographics may periodically gain access to Personal Data and operational data controlled by that organisation (the “Licensee”) during its use of the licenced business software. Data Subjects who could be identified during Infographics access to a Licensee’s Data may include the organisation’s staff (including volunteers, agents, and temporary workers), suppliers, members of the public and any other named individual who may interact with the organisation during its operational activities.

Infographics’ periodic access to and use of a Licensee’s operational Data is regulated using formal data processor agreements (“DPAs”) between the Licensee (the Controller)and Infographics (the Processor) and by applicable Data Protection Legislation.  The purpose of formal DPAs is to enable the Licensee (acting as Controller) to legally disclose their Data and to Infographics (acting as Processor). This enables Infographics to deliver the support services required to maintain and improve the reliable operation the Licensee’s software.

8. Information we process with your consent

Through certain actions when otherwise there is no contractual relationship between us, such as when you browse our website or ask us to provide you more information about our business, including job opportunities and our products and services, you provide your consent to us to process information that may be personal information. Wherever possible, we aim to obtain your explicit consent to process this information, for example, by asking you to agree to our use of cookies.

We continue to process your information on this basis until you withdraw your consent, or it can be reasonably assumed that your consent no longer exists. You may withdraw your consent at any time by instructing us However, if you do so, you may not be able to use our website or our services further.

9. Information we process for the purposes of legitimate interests

We may process information on the basis there is a legitimate interest, either to you or to us, of doing so. Where we process your information on this basis, we do so after having considered:

  • whether the same objective could be achieved through other means
  • whether processing (or not processing) might cause you harm
  • whether you would expect us to process your data, and whether you would, in the round, consider it reasonable to do so

For example, we may process your data on this basis for the purposes of:

  • record-keeping for the proper and necessary administration of our business
  • responding to unsolicited communication from you to which we believe you would expect a response
  • protecting and asserting the legal rights of any party
  • insuring against or obtaining professional advice that is required to manage business risk
  • protecting your interests where we believe we have a duty to do so

10. Information we process because we have a legal obligation

Sometimes, we must process your information to comply with a statutory obligation. For example, we may be required to give information to legal authorities if they so request or if they have the proper authorisation such as a search warrant or court order. This may include your personal information.

11. Information provided on the understanding that it will be shared with a third party

Our website and social media accounts allow you to post information with a view to that information being read, copied, downloaded, or used by other people.

Examples include:

  • posting a message our forum
  • tagging an image
  • clicking on an icon next to another visitor’s message to convey your agreement, disagreement, or thanks

In posting personal information, it is up to you to satisfy yourself about the privacy level of every person who might use it.

We do not specifically use this information except to allow it to be displayed or shared. We do store it, and we reserve a right to use it in the future in any way we decide. Once your information enters the public domain, we have no control over what any individual third party may do with it. We accept no responsibility for their actions at any time.

Provided your request is reasonable and there is no legal basis for us to retain it, then at our discretion we may agree to your request to delete personal information that you have posted. You can make a request by contacting us at

12. Use of information collected by automated systems when you visit our website

12.1 Cookies 

Cookies are small text files placed on your computer’s hard drive by your web browser when you visit any website. They allow information gathered on one web page to be stored until it is needed for use on another, allowing a website to provide you with a personalised experience and the website owner with statistics about how you use the website so that it can be improved.

Some cookies may last for a defined period, such as one day or until you close your browser. Others last indefinitely. Your web browser should allow you to delete any you choose. It also should allow you to prevent or limit their use.

Our website uses cookies. They are placed by software that operates on our servers, and by software operated by third parties whose services we use. When you first visit our website, we ask you whether you wish us to use cookies. Most of these cookies only contain randomly generated numbers, and cookies cannot carry viruses or install malware on your computer. If you choose not to accept them, we shall not use them for your visit except to record that you have not consented to their use for any other purpose.

If you choose not to use cookies or prevent their use through your browser settings, you will not be able to use all the functionality of our website.

We use cookies in the following ways:

  • to track how you use our website
  • to record whether you have seen specific messages we display on our website
  • to keep you signed into our website
  • to record your answers to surveys and questionnaires on our site while you complete them
  • to record the conversation thread during a live chat with our support team
12.2 Personal identifiers from your browsing activity

Requests by your web browser to our servers for web pages and other content on our website are recorded. We record information such as your geographical location, your Internet service provider and your IP address. We also record information about the software you are using to browse our website, such as the type of computer or device and the screen resolution.

We use this information in aggregate to assess the popularity of the webpages on our website and how we perform in providing content to you. If combined with other information we know about you from previous visits, the data possibly could be used to identify you personally, even if you are not signed into our website.

12.3 Cookies used by Infographics’ websites are shown in the table below.
Cookies Purpose Expiry
_utma Google Analytics 2 yrs
_utmb Collects information on Website Usage 30 minutes
_utmc Collects information on Website Usage when you quit your browser
_utmz Collects information on Website Usage 6 months


12.4 Managing cookies

Most Internet browsers allow users to control the acceptance of cookies via the browser’s settings. Visit to find out how to configure these settings on several major browsers. You can opt out of being tracked by Google Analytics across all websites by installing Google’s opt-out browser add-on available at

13. Job application and employment information

If you send us information in connection with a job application, we may keep it for up to three years in case we decide to contact you later. If we employ you, we collect information about you and your work from time to time throughout the period of your employment. This information will be used only for purposes directly relevant to your employment. After your employment has ended, we will keep your file for six years before destroying or deleting it.

14. FireWatch Mobile GPS data

The FireWatch Mobile app, where applicable, may collect and retain your location data (GPS). We may do this to warn you if you are available but too far away from the station, or to show your location while responding to an incident. Before tracking your location you will be asked to grant consent and tracking can be switched off any time.

This location data and other data can also be stored and processed by the provider of the navigation/mapping software, such as Google Maps, but the data could also be used by, for example, Google or Apple themselves, for which we have no control. We therefore recommend that you read the applicable privacy policy of the provider in question.

14.1 FireWatch Mobile App Download

The FireWatch Mobile App is available via the Apple App Store and Google Play Store at the following locations:

15. Information Requests

You can request a copy of the details that we hold about you by emailing us at (FAO: The Data Processor, with subject line ‘Personal Data Request under GDPR’).

16. Complaints regarding content on our websites and personal data

Our websites and social media accounts are publishing media. Anyone may register and then publish information about himself, herself or some other person. We attempt to moderate user generated content, but we are not always able to do so as soon as that content is published.

If you complain about any of the content on our websites or social communication sites, we shall investigate your complaint. If we feel it is justified or if we believe the law requires us to do so, we shall remove the content while we investigate. If we think your complaint is vexatious or without any basis, we shall not correspond with you about it.

If you are not satisfied with the way we gather and manage your personal information, you have the right to complain to the national data protection authority, which in the UK is the Information Commissioner’s Office (ICO).

17. Changes to our Privacy Policy

We may edit this privacy policy from time to time. Should Infographics make any substantial changes to the Privacy Policy we will notify you by posting a prominent announcement on our website.